9 Tips to Create an Engaging Email Marketing Campaign

Email campaigns are so popular and thoroughly analyzed that it seems impossible to add something new or improve the process. However, things are changing and evolving so rapidly that even email marketing keeps advancing year after year.

Every once in a while, industry leaders and clever marketers come up with something fresh and exciting. There are all sorts of hacks, tools, and tactics to test here, but we want to select the most promising features only. In this post, we will show you nine tips to create an engaging email marketing campaign.

1.   Write a Standout Subject Line

A subject line may as well be the most critical element of an email message. How come? The reason is very simple – it is the first thing receivers see in their inbox. This is why each subject line you create has to be eye-catching and attractive.

The best examples usually include details such as:

  • Numbers: People love when you quantify statements.
  • Humor: Everybody likes a good joke.
  • Emojis: If well chosen, visual components can be very interesting.
  • Questions: Posing questions, you immediately invite subscribers to engage.

You can try anything else that the target audience might seem amusing, but these solutions work well on almost all occasions.

2.   Segment and Personalize

Marketers who do not segment and personalize emails in 2019 are certainly not going to keep pace with competitors. You have to divide the target audience into different segments like new leads, returning customers, and others. Of course, each of these groups demands a different content.

But you need to go one step further and personalize messages. Start with a name since reports prove that emails with names in subject lines have a higher open rate percentage.

Jake Connor, a digital marketer at Assignment Holic UK, claims that personalization has to go beyond names: “The goal is to tailor the message so as to fit the subscriber’s previous interactions with your brand. For instance, someone who already bought one of your products may want to learn more about similar items from your portfolio.”

3.   Keep It Concise and Well-Structured

This goes without saying, but too many content creators still don’t pay attention to the style of email writing. Keep in mind that emails have to be concise and straightforward because nobody wants to read more than one page of text.

Essay writing services always suggest using enough whitespace to divide each unit and make your email eye-pleasing. At the same time, you need to create a nice structure with several paragraphs, introduction, body part, and a very logical conclusion.

4.   Offer Real Value

You don’t launch email marketing campaigns just to remind subscribers of your existence. On the contrary, you must have a good reason to address followers and add real value to your messages. What does it mean exactly?

It means you need to create content that really means something to your fans. For instance, prospects who are already near the end of the sales funnel could receive an exclusive discount. It’s a great way to keep them engaged and ready to make the first move.

On the other side, subscribers who are still getting acquainted with your business require a more subtle approach, so you can send them educational content such as infographics, industry reports, tutorials, and so on.

5.   Organize Q/A Sessions

This is the email marketing model we don’t see too often even though it has a huge interaction potential. Namely, you can organize Q/A sessions and let subscribers ask you anything they want brand-wise. Invite them to send you questions throughout the week, while you can collect the best inquiries and answer in the next newsletter. The hack makes people feel acknowledged and serves as a genuine loyalty booster.

6.   Add Only One CTA

The golden rule of email marketing is that one message must contain only one call to action (CTA). We are not suggesting that you shouldn’t add several CTA buttons throughout the content, but each one has to lead to the same landing page or some other type of external content.

This is quintessential because multiple CTA options can confuse your audience and stop them from taking any action. Of course, it would be a disaster for your campaign, so you better make sure to think it through carefully and select only one CTA that serves your business objectives at a given moment.

7.   Use Digital Tools

After everything you’ve read so far, you probably understand that email marketing can be pretty difficult if you do it single-handedly. But instead of doing everything alone, you should make use of digital tools to improve and speed up the process. It’s not possible to mention all tools here, but some of the practical platforms include:

8.   Schedule Emails Cleverly

Although 91% of users have no issues with promotional emails, it doesn’t mean you can bombard subscribers with everyday messages. You must schedule emails cleverly to make the biggest impression on potential customers.

Firstly, make sure to send newsletters regularly. It can be once a week or every 15 days, but it’s crucial to be consistent. Secondly, you should follow big industry events, product launches, and holidays with the corresponding emails.

A good plan of activities is mandatory because it’s not recommended to send more than eight or nine promotional emails monthly.

9.   Measure the Results of Your Campaigns

The last tip is also obvious, but we must not underestimate it. You can’t allow yourself to rely on your feeling or guts. Instead, do your best to measure the results of your campaigns and check the fundamentals:

  • Open rate
  • Click-through rate
  • Conversions and bounce rate
  • List growth
  • Unsubscribers
  • Email sharing and forwarding rate

Conclusion

Email campaigns may be the oldest channel of digital marketing, but it doesn’t mean they cannot get any better. On the contrary, only state of the art tactics can guarantee results and make your emails more attractive than competitors’ content.

We made this post to explain to you nine tips to create an engaging email marketing campaign. Keep our ideas in mind and let us know in comments if you have other useful suggestions – we would love to hear them!

Guest Post: About the Author

Lilian works as an EssayMama. She also works as an editor at australianwritings and assignment masters. Lilian loves doing Edu Birdie reviews. She writes for top essay writing service.

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